A fellow –and very talented– copy writer sent me this fastcodesign article a good handful of weeks ago. I finally got around to reading it today since a few weeks of moving-induced limbo came to a close late last week when we touched down in Bristol, UK. Give it a read if you have a moment, it’s a short one. The obvious takeaway? Perhaps it’s: “A lot of times designers don’t know that words are important.

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