Copy Writing. As Important as Coding Skills

Picture of a mushroom that I stepped on in the kitchen, imprinting my undersole on its surface.

A fellow –and very talented– copy writer sent me this fastcodesign article a good handful of weeks ago. I finally got around to reading it today since a few weeks of moving-induced limbo came to a close late last week when we touched down in Bristol, UK.

Give it a read if you have a moment, it’s a short one. The obvious takeaway? Perhaps it’s:

“A lot of times designers don’t know that words are important.”

— John Maeda, Head of computational design and inclusion at Automattic and former VP of design at VC firm Kleiner Perkins

After five years of successful storytelling in my work, and two years of teaching others how to understand their audience in order to communicate their ideas with little more than a few words, I’m the choir that the article is preaching to. Now I go off and continue studying programming. : )